5.Message frequency, content, and identification
Traffic from this platform is conversational and transaction-related: replies to an inquiry, appointment confirmations and reminders, follow-up about a property the recipient asked about, and updates on an active transaction. Frequency follows the conversation rather than a broadcast schedule.
Messages identify the sending brokerage. Message and data rates may apply from the recipient's carrier. Per-contact attempt caps limit how often anyone can be called or messaged over a period, and they apply across campaigns rather than per campaign.
Outbound calling and texting is also restricted to permitted local hours for the contact's location, plus the operating hours the brokerage sets. Work queued outside that window waits for the window.